Saturday 25 August 2012

The Beauty of Semiotics

By definition, semiotics are the "science" of signs. To make things clearer, it is how a single sign can bring a lot of meanings. For example, we take a look at this:

What does this mean to you? Is it just a leaf? It's more than just a leaf. It's a symbol of living. It's a symbol of healthy environment. It's a symbol of the beauty of mother nature. It's a symbol of feeling refreshed. 

As you can see, there are many ways to interpret to a single picture. Semiotics play a big role in delivering messages, especially through advertisements and movies. Signs in movies we see can give us a lot of different impressions. Sometimes, it also tells us the story itself. Semiotics are also often used by movie producers to deliver a certain implicit message. Some people might not notice them when they are watching a movie, but some people can. Thus,  there will be people debating about what the semiotic signs mean, because they have different opinions based on their observation. 

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