Magazine Ads VS Newspaper Ads

            

         Magazines are one of the longest surviving forms of media since its birth in the 1731 with The Gentleman's Magazine, which were regarded as the first general-interest magazine. Compared to the newspaper, more and more newspapers are closing its printing press and are moving to online. Although magazines and newspapers both share the common characteristic; print media, there is but one difference that set magazines and newspapers in different places. Concentration. Magazine readers are mostly concentrated to what they read, compared to newspapers. Because of this, advertisers are more drawn to advertise on magazines rather than newspapers. 

           When we read the newspaper, do we pay attention to those advertisements located at the right edge of the page? Or the one located at the bottom of the page? Usually, no. But when we read magazines, we tend to pay attention to the advertisements. But why? Why do magazine advertisements garner more attention than those in newspapers? Well, to be honest, magazine advertisements are more of image-enhancements rather than please-buy-this. Image-enhancing is known to attract readers and cause less annoyance, rather than screaming "PLEASE BUY THIS PRODUCT! IT IS VERY GOOD, CUSTOMER'S SATISFACTION IS GUARANTEED!" 

          Credibility of ads in magazines and newspapers, who will win the trust? For most cases, it's the magazines. When we observe our local newspaper ads, don't we notice a lot of suspicious advertisements in the advertising section? All of those 'slimming' programmes, 'whitening' creams, 'husband-wife' products, etc? Are all of these things even effective? Not to mention, a few years back there was a huge controversy of this highly advertised facial product that caused a lot of its customers to develop a some kind of face-skin infection. Sorry, but no names shall be mentioned here, but if you were paying attention to the news, you'd quite recall of what happened.

             Last but not least, magazine ads lasts longer than newspapers. Yesterday's newspaper will be disposed the next day, or will never be read again and will be collected with more old newspapers to sell. "OLD NEWSPAPER! PAPER LAMA!" If you're a Malaysian, you will be familiar with these phrases. Those phrases are pre-recorded and played by old newspaper collectors that roams around housing areas in search of old newspapers to be sold. But have you ever heard of "OLD MAGAZINE! MAGAZINE LAMA!"? Of course, not.